A seasoning brand with a mission behind every jar.
Founded by Leslie Pade after the Flat Fire, Fire Proof Salt & Seasoning donates a portion of every sale to Oregon firefighters and EMS crews. I partnered with Leslie on the product photography and full site build, from the store pages to the firehouse directory, so the brand could launch with a look as considered as its mission.
Footage shot on the ground during the Flat Fire, August 22, 2025, the event that sparked Fire Proof Salt & Seasoning and its mission to give back to Oregon's firefighters.
Six blends, shot and built for the shelf and the screen.
Every product shot came from Flat Fire footage and pictures captured firsthand, woven into a page layout and line of copy across the site that gave Fire Proof a launch that felt as intentional as the story behind it.
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(2016-25©)
