[ Journal ]
A freshman-year walk into an Oregon Accelerator meeting turned into my first executive producer credit: a full NIL campaign pairing Ducks QB Dante Moore with M. Jacobs Furniture.
Almost a year ago, I sat in my first Oregon Accelerator meeting as a freshman, barely a month into UO. This past week, the first spot in OA's Dante Moore x M. Jacobs campaign launched, and being executive producer wasn't something I imagined a year ago.
For those who don't know, Oregon Accelerator is a student-run agency at UO working with 114 Ducks athletes across all 20 varsity sports. Not case studies, not mock pitches: real projects, real deadlines.
Sitting in Deborah Morrison's JCOM 101, I repeatedly heard the words: “Do the work you want to be known for” and “Hungry dogs run faster.” I can’t speak for every college student but sometimes the work we do can feel directionless. Like you're running towards something but haven't quite figured out the heading. I've found the most you can do in a situation like that, is be most prepared for when the opportunity arises. And when you have that opportunity, you go 150% above what the expectation is.
