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Behind the shoot

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3 min read

Behind the Lens of the GoDucks W Launch

[ Journal ]

For the launch of GoDucks W on National Girls & Women in Sports Day, I captured images celebrating the athletes and stories behind women’s athletics at Oregon.

On February 4, 2026, Oregon Athletics launched GoDucks W in celebration of National Girls & Women in Sports Day, and I had the opportunity to help bring it to life through photography.

[ Journal ]

GoDucks W was built with a clear purpose: to elevate women’s athletics at Oregon and give these athletes the platform their work deserves. Too often, the coverage stops at the scoreboard. This campaign goes further, focusing on the people behind the results, the hours of preparation, and the stories that make each achievement meaningful.

Being part of that effort mattered to me. My goal behind the camera was to capture these athletes with the same intensity and respect they bring to their sport, so the images feel as powerful as the moments they represent.

[ Journal ]

None of it happens alone. Huge thanks to Ian McFarland, Makenzie Steele, Derek Heath, Taylor Sweeney, Carlos Celio, and Ben Hider for the creative vision and collaboration that made this launch possible.

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